We are Europe's leading cross-channel marketing and communication consulting firm.
We plan and implement advertising campaigns in online and offline channels, creating synergies between them and maximizing ROI.
What we do
With each of our clients, we implement a cross-channel marketing strategy that carefully addresses data analysis and interpretation. We develop online and offline solutions to engage the user and create measurable results.
LIVE STREAMING SOLUTIONS
METAVERSE AND AI SOLUTIONS
We use a unique hybrid methodology that combines big-data and humanities
Quantitative and qualitative solutions, and constant monitoring of results through proprietary and exclusive tools that use big-data and semiotics to increase sales
Our client portfolio
With expertise on managed platforms and channels
we have implemented successful case studies in different industries
What our customers say
With XChannel we do incredible teamwork to propel our brands to the top of keywords in our marketplace; in the first 5 months of 2021 alone we generated almost 20 million impressions with Amazon Advertising’s various ads and formats. Biffi and XChannel have been enthusiastically collaborating on Amazon for three years now. Our short-term objective? 1 million euros turnover in the channel.
Marketing & Communication Director, Formec Biffi
This Christmas, we decided to bet big on Facebook and Instagram, instead of traditional Instagram, instead of traditional media, with the aim of involving the Millennial generation in the Sun City world. Generation Y represents for us the present and the future, and that’s why we mainly target them, speaking their language and in their media, but without forgetting the other generations. For the conception of this innovative and multichannel strategy, we naturally rely on XChannel, which has been following our social media strategy for years.
CEO, Città del sole
We chose XChannel because of its strategic approach to Amazon Advertising and for its previous work in the category […]. We have seen sales increase and have achieved excellent ROI. I would recommend all advertisers to consider working with a top-tier agency, as we are doing with XChannel.
Luca di Puorto
Marketing Director, IMC Toys Italia
XChannel thinks outside the box and understands exactly what we need. By following us 360° with innovative solutions, it reaches our target audience selectively.
Trade Marketing Manager, Lindt & Spruengli S.p.A.
Founded on a rare blend of semiotic and technological expertise, XChannel offers customized solutions, quantifiable and innovative solutions to optimize the customer journey between on- and off-line.
Professor of Marketing, ESCP Europe Parigi
Courage, passion, enthusiasm, competence and strategic vision. An effective partner both for those taking their first steps in the world of communication and for those who have the courage to challenge the status quo.
Regional Sales Director Europe, Arena Water instinct
We strongly believe in the efficacy and efficiency of ads placed on YouTube and YouTube Kids. YouTube and YouTube Kids, which is why for Christmas 2022 we have increased the budget compared to previous years. Once again the results have been exceptional and we will undoubtedly replicate the investment in 2023. We are very pleased with our strong partnership with XChannel, the agency of choice for the toy market.
Country Manager Italy, Carrera Toys
Social media are undoubtedly an asset that companies cannot do without today; it is not enough to be present, but it is necessary to do so by adopting a strategy with well-defined objectives and dedicated content. As the analysis also shows, the winning strategy consists of having appropriate content depending on the social platforms used. In fact, users seem to reward those who develop ad hoc material to publish on the various social media; moreover, among the most successful contents we find tutorials, which show how the community appreciates the desire to raise awareness to support consumers in getting the ...
Beauty Expert, Freelance/Esteé Lauder
We have been working with XChannel with satisfaction for several years: within the Accademia Assogiocattoli, we offer member companies a compass to orient themselves in a constantly evolving market, which requires updating in what are no longer PLUS, but necessary working tools! For this purpose, we have found in XChannel a reliable and competent partner, thanks also to its experience in the sector.
General Manager, Assogiocattoli
Real Chimica is a solid and continuously growing company, as evidenced also by the latest figures for the home care sector, which place the company among the top players in the market, with positive trends in both value and volume. The objective is to affirm the digital presence and penetration of individual brands by collaborating with experienced and successful partners on various platforms, such as Amazon, for which we have chosen to rely on XChannel.