Analysis of marketplace performance against competitors. Development of investment forecasts and definition of turnover. Seller Central or Vendor Central account setup (EU, USA) with catalog content creation and optimization and advanced content(Brand Store and A+ Pages). SEO and keyword indexing analysis. Strategic support pricing definition, promo plan and bundle. Operational support in handling user questions and reviews.
Advertising investment forecast analysis for Amazon Vendor Central and Seller. Plan definition by objectives. Strategic Amazon Advertising campaigns (Sponsored Products, Sponsored Brand, Product Display) and Amazon DSP. Identifying relevant keywords by monthly traffic volume, and trending by our analysis tool . Daily and real-time campaign optimization with monitoring of key KPIs. Dashboards and weekly ROAS monitoring reports.
XChannel’s proprietary tools offer comprehensive analyses of Amazon’s performance and positioning against competitors. The (XChannel’s Page Performance Index) monitors the status of product pages in real time and assigns quantitative values (%) to aspects of Amazon’s SEO (title, bullet point, features, images) based on the level of importance given to them by the shopper and benchmarked against competitors. It allows you to monitor the sales and price trends for each individual product or brand. The makes it possible to estimate market share for the category from competitor sales data. It also facilitates the analysis of Buy Box winning and out of stock products. allows you to track text, images, prices, buyboxes and more of your product pages in one sheet so you always have everything under control.