Content Solutions

EDITORIAL
STRATEGY

Performance analysis on social media compared to competitors. Definition of strategic objectives in terms of KPIs to be achieved. Use of Artificial Intelligence tools to produce and optimize graphic-creative and textual content. Creation of a detailed editorial plan that includes visuals, copy, publication frequency and communication channels.

SEM &
ADVERTISING

The XChannel Community deals with the management of communities with multiple objectives such as: increasing engagement, generating leads and encouraging sales through interaction with consumers on Social Media and Marketplaces of all kinds. It uses big data and AI tools to monitor comments, manage reviews and analyze sentiment, with a focus on personalized assistance, conversion and prevention of reputational crises.

INFLUENCER
MARKETING

NuolX is XChannel’s proprietary tool that uses Big Data and semiotics to analyze the transactional or awareness capacity of the individual influencer. Through a bipartite matrix between Reach and Conversion and a qualitative semantic analysis of the comments, the influencer is classified by type within the matrix.