Google [ADS] Solutions
SEO &
BLOGGING
SEO optimizations on e-commerce sites and showcase sites, to increase indexing and visibility. XChannel works on 3 levels of SEO:
=>REACTIVE SEO: key metadata and words to respond to user queries
=>COMPETITIVE SEO: coverage of keywords and topics in common vs competitors
=> PROACTIVE SEO: creation of unique and distinctive texts, graphics, videos through journaling and blogging
SEM &
ADVERTISING
Setup of the Google Ads account and the Google platforms necessary to implement successful campaigns: Google Analytics, Tag Manager, Merchant Center and Search Console.
Preliminary analysis and definition of the campaign strategy in terms of:
=>Objectives: Awareness (Reach), Consideration (Clicks, Views) and Conversion (Sales, Leads)
=>Formats: Display, Search, YouTube Video, Demand Gen, App
=>Target: Socio-demo, Keywords, Audiences, Topics, Placements
Daily optimization of campaigns with monitoring of the main KPIs. Sending weekly tracking dashboards.
BIG DATA.
DASHBOARD
Sending weekly tracking dashboards with numbers and insights relating to online campaigns and ongoing activities.
Creation and management of the automated dashboard on Looker Studio, which can always be consulted and navigated independently by the customer.
Ad-hoc observers on keywords, market, trends, competitors.
Our numbers
19
Brand accounts
managed
150M
Impressions
0,004€
Average CPV on
Youtube
Content Creation
Brand Stores and A+ Pages
Our certifications
chosen as 