WE CREATE STRATEGIES
MULTICHANNEL INDIVIDUALS REQUIRE
The percentage of multichannel individuals has risen from 12% in 2014 to 89% in 2022. Cross-channel marketing exploits this characteristic of users and uses one channel, for example a social network such as Instagram, to produce sales and incremental effects on another channel, for example a physical store.
Our cross-channel strategies involve online and offline solutions: marketplaces such as Amazon, Google campaigns, communication and social media campaigns, TV advertising and streaming platforms, retail events.
We build mechanics that leverage the richness of synergies between online and offline channels.
These are cross-channel strategies designed to have quantitative effects and a direct impact on sales.
We devise ADV plans involving Amazon, Facebook, Criteo and Spotify, among others. We are Google Partner.
We create strategic solutions for successful online marketing and communication mix:
– SEO, SEM, SMM
– Storyteling & Storydoing
– Online communication mix
– Gamification & Infotainment
– New products & Promo mktg mix