CHANNELS
WE CREATE STRATEGIES
AND CONTENTS
FOR DIFFERENT PLATFORMS
Marketplace
Social
Google LLC
TV & Digital
WE CREATE STRATEGIES
Solutions
MULTICHANNEL INDIVIDUALS REQUIRE
MULTICHANNEL SOLUTIONS
The percentage of multichannel individuals has risen from 12% in 2014 to 89% in 2022. Cross-channel marketing exploits this characteristic of users and uses one channel, for example a social network such as Instagram, to produce sales and incremental effects on another channel, for example a physical store.
Our cross-channel strategies involve online and offline solutions: marketplaces such as Amazon, Google campaigns, communication and social media campaigns, TV advertising and streaming platforms, retail events.
We build mechanics that leverage the richness of synergies between online and offline channels.
These are cross-channel strategies designed to have quantitative effects and a direct impact on sales.
Multichannel individuals
89%
Percentuale
nel 2022
7,5X
La crescita
2014-2022
46M
Il totale
nel 2022
Our
channels
Online
Offline
Cross-channel
Online
We devise ADV plans involving Amazon, Facebook, Criteo and Spotify, among others. We are Google Partner.
We create strategic solutions for successful online marketing and communication mix:
– SEO, SEM, SMM
– Storyteling & Storydoing
– Online communication mix
– Gamification & Infotainment
– New products & Promo mktg mix
Offline
We do traditional and below-the-line communication only when innovative, focused, vertical.
We create in-store activities and events only when the focus is on cutting-edge devices and media:
– Wearable & IoT
– Beacons & RFid
– Augmented Reality
– Social Media Toolkits
– Selfie & Social Materials
Cross-channel
We build mechanics that leverage the richness of synergies between online and offline channels.
These are cross-channel strategies designed to have quantitative effects and a direct impact on sales:
– ROPO
– Drive-to-store
– Social Commerce
– ShowRooming (InStore2Online)
– Cross-channel communication mix
For any info, contactus!
You can use the nearby form, or directly at:
info@xchannel-consulting.com
