Federico Corradini

Semiologist and ex-Google, he created the hybrid method of XChannel, which integrates big data with humanities to build cross-channel marketing and communication campaigns. He founded XChannel in 2014, after leaving his position as Team Lead Italy at Google Ireland, in Dublin. With a degree in Philosophy and Communication from the Catholic University of Milan and a Master in Marketing and Communication from Bocconi, he has been working in consumer marketing, trade marketing and communication since 2003. In addition to Google, he worked for ten years at Colgate Palmolive and Bolton Group. He has written with Prof. Visconti (Bocconi; ESCP Paris, USI) on the concepts of online marketing and storytelling; with Prof. Ceriani (Baba Consulting and University of Siena) he worked on the application of generative semiotics to advertising and communication; with Prof. Guenzi (Bocconi; SDA Bocconi) he has been addressing the issues of leadership and sales management at Bocconi University since 2013. He teaches Digital Fashion at the Master in Brand and Business Management of the MFI at the Politecnico di Milano.