Francesca Farouk

Graduated in Public Relations and Corporate Communication at IULM University in Milan, she has a Master in Marketing and Communication at Bocconi University. She joined XChannel as an Account Strategist, combining humanistic disciplines with a solid economic culture, developing a multifaceted approach to advertising strategies. In the cross-channel communication mix, she deals with media plans for Instagram, TikTok, Facebook and Linkedin: from the definition of strategic objectives, to the creation of the creative and textual concept, up to the implementation of the editorial plan and the measurement of results. She coordinates 360° influencer marketing strategies. Today she is Content Team Lead. She has a background in competitive volleyball, where she learned the importance of competition practiced in a team context – a skill that she puts into play every day. Among her greatest passions: the Apparel and Beauty sectors.