Giulia Di Giacomo

Leader of the marketplace approach in XChannel, she was among the first to seize the opportunity to help brands win on the Amazon platform, with the arrival of advertising, 5 years ago. She is an expert in the Amazon, Alibaba and eRetailer channels, but has experience in Content Marketing, Social Media and Google Advertising: all tools that coexist in the construction of a perfect cross-channel strategy. Her primary skill is Performance Marketing: setting media plans, support for BGT investments, creation and monitoring of advertising campaigns, sales analysis and reports, support in the creation of retail business plans incorporating merchandising and pricing strategies. As her background confirms – Master’s Degree in Literature, Philology, Linguistics; Master’s in Marketing at Bocconi University; Course in Data Analysis and Statistics at SDA Bocconi – Giulia was born with the explorer gene. She bases her curiosity and creativity on a practical, analytical and sales performance-oriented business experience.