Simone Gozzi

Graduated in Economics at the University of Bologna, he approached the world of marketing thanks to his passion for digital entertainment on platforms such as YouTube and Twitch. He then continued his academic career by obtaining a Master in Marketing and Communication at Bocconi University. At XChannel he holds the role of Marketplace Strategist. He is responsible for building and optimizing Amazon product pages, based on in-depth big data analysis on the latest keyword trends and search volumes, with particular attention to Marketplace SEO. He guarantees customers strategic management and daily optimization of campaigns, performs market analysis and solves quantitative and qualitative problems related to the account and catalog, using business tools and AI. Among his major interests: cinema, NBA and videogames.