Anna Sardano

CONTENT STRATEGIST

Graduated in Philosophy from the Catholic University of the Sacred Heart of Milan, she obtained a first level Master’s degree in Publishing Professions and Products from the Santa Caterina College (Pavia), developing a profound interest in the world of communication which leads to gaining experience first as a press officer, then as an SMM. In XChannel he holds the role of Content Strategist, dealing with the social world at 360°. He is responsible for the monthly drafting of media plans for social channels such as Instagram, Facebook and LinkedIn and takes care of every aspect from the definition of the creative and textual concept to the publication strategies. Furthermore, it coordinates influencer marketing activities on various digital platforms, ensuring effective and innovative management of campaigns. Among his major interests are books, cinema and ice skating.