Federico Corradini

CEO & CHIEF SEMIOTICIAN

A semiotician and ex-Google, he devised the XChannel hybrid method, which integrates big-data with the humanities to build cross-channel marketing and communication campaigns. He founded XChannel in 2014 after leaving his position as Team Lead Italy at Google Ireland in Dublin. With a degree in Philosophy and Communication from the Catholic University of Milan and a Master’s degree in Marketing and Communication from Bocconi, he has been involved in consumer marketing, trade marketing and communication since 2003. In addition to Google, he worked for ten years at Colgate Palmolive and Bolton Group. With Prof. Visconti (Bocconi; ESCP Paris, USI) he has written on the concepts of online marketing and storytelling; with Prof. Ceriani (Baba Consulting and University of Siena) he has worked on the application of generative semiotics to advertising and communication; with Prof. Guenzi (Bocconi; SDA Bocconi) he has been tackling the issues of leadership and sales management since 2013 at Bocconi University. He teaches Digital Fashion at the MFI Master’s in Brand and Business Management at Politecnico di Milano.