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Francesca Farouk

CONTENT TEAM LEAD

Degree in Public Relations and Business Communication from IULM University in Milan, has a Master’s degree in Marketing and Communication from Bocconi University. She joins XChannel as Account Strategist combining humanistic disciplines with a solid economic culture, developing a multifaceted approach to advertising strategies. In the cross-channel communication mix, he is in charge of media plans for Instagram, TikTok, Facebook and Linkedin : from the definition of strategic objectives, to the creative and textual concept design, to the implementation of the editorial plan and the measurement of results. He coordinates influencer marketing strategies across the board. Today she is Content Team Lead. She has a competitive background in volleyball, where she learned about the importance of competition practiced in a team setting-a skill she puts to use every day. Among her greatest passions: the Apparel and Beauty industries.

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