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Giulia Di Giacomo

HEAD OF MARKETPLACE ITALY & SPAIN

A leader in the XChannel approach to marketplaces, she is among the first to seize the opportunity to help brands win on the Amazon platform with the arrival of advertising 5 years ago. She is an expert in Amazon, Alibaba and eRetailer channels, but counts experience in Content Marketing, Social Media and Google Advertising: all tools that coexist in building a perfect cross-channel strategy. His primary skill is Performance Marketing: setting media plan, bgt investment support, creating and monitoring adv campaigns, sales analysis and reporting, support in creating retail business plan incorporating merchandising and pricing strategies. As her background confirms – Master Degree in Literature, Philology, Linguistics; Master in Marketing at Bocconi University; Data Analysis and Statistics course at SDA Bocconi – Giulia was born with the explorer gene. She bases her curiosity and creativity on a practical, analytical business experience devoted to sales performance.

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