Cross-Channel Marketing Case Studies

Uriage · Beauty

Relaunch and visibility for the Xémose line

A cross-channel strategy with a roster of creators and beauty experts, plus dedicated advertising on META, TikTok and YouTube.

+180%Visibility Growth

+2.4MReach & Impressions

72%Video Completion Rate

+48%Engagement Rate

Apivita · Beauty

Brand Awareness & Influencer strategy for QueenBee and BeeVine

Awareness for the QueenBee and BeeVine anti-age lines with a roster of beauty & lifestyle influencers and targeted advertising on META.

+125%Brand Awareness

1.8MUnique reach in skincare target

5.4%Influencer Engagement Rate

+3.2%CTR to the e-commerce

Rummo · Food

Creative concept and storytelling for Pasta Rummo

A contemporary brand narrative, original high-impact content and targeted advertising campaigns.

+210%Social Engagement

+35%Ad Recall / Brand Lift

+110%Engagement Rate on social

+65%Traffic & qualified clicks

Angstrom · Beauty

Drive-to-Store strategy and the Angstrom Solari relaunch

A relaunch with high profile talent and Drive-to-Store digital advertising towards physical stores and online retail.

4.8xAverage ROAS

+42%Foot Traffic / Store Visits

4.8xROAS

+85%Clicks to Store Locator

Granarolo · Food

B2B strategy & international presence on LinkedIn

A B2B presence on the international LinkedIn channels (Baltics and Polska) with a dedicated creative concept and visuals.

+140%B2B Audience Growth

+140%Follower Growth Rate

4.2%Engagement Rate on LinkedIn

+850KQualified Impressions

Gullón · Food

META social strategy, content & live coverage

Integrated management of the META channels with original visuals, an Italian blog and live coverage with influencers.

+320%Live Engagement

+95%Engagement Rate on META

+180%Blog Traffic & Pageviews

+1.2MLive Coverage Impressions

Arena · Sport

International scaling of the Amazon channel: from 1 to 7 marketplaces

Development of the Amazon (Vendor) channel scaled by geography, from the Italian market alone through to the UK, the Netherlands and Saudi Arabia, with campaigns segmented by category and upper-funnel DSP.

1→7Marketplaces covered

+65%Advertised Sales YoY

5,7%Average ACoS · TACoS 1.5%

+133%Ad budget over 3 years

Real Chimica · Home Care

Amazon home care channel launch and scaling

Building the Amazon (Vendor) channel for 5 home care brands (Chanteclair, Quasar, Sauber and others), bringing retail strategy and advertising together with PPIX, SupervisorX and TrendX.

+21%Sell-out YoY

+21%Sell-out on a like-for-like basis

4,9%TACoS on sell-out

3→5Brands · +61% ASINs managed

Artsana · Baby & Kids

Weekly catalogue oversight with SupervisorX

Weekly catalogue monitoring across 5 European marketplaces with SupervisorX: every product page is automatically compared against the approved template on copy, images, price, A+ and Buy Box.

10.000Pages checked per week

2.000ASINs across 5 marketplaces, 18 parameters

14 ptsA+ gap, domestic vs international

1 in 4Third-party Buy Box intercepted

Nintendo · Gaming

Proprietary day-parting on the Amazon channel

Optimisation of the Amazon (Vendor) advertising budget with ADXpress: budget concentrates on the highest returning time slots, in the context of the Switch 2 launch.

43%of sell-out in 4 hours

43%Sold in 4 hours out of 24

-50%ACoS during the tool period

+22%ROAS in the optimised slots

Boiron · Pharma

Launching the Amazon channel from scratch for the Boiron portfolio

Opening the Amazon (Vendor) channel on amazon.it: from pharma documentation constraints to building SEO pages, A+ and Brand Store, with PPIX, SupervisorX, TrendX and full-funnel campaigns plus DSP.

+51%Sell-out in 7 months

+51%Sell-out vs all of 2025

-28%ACoS · ROAS 2.4x→3.7x

4→9Brands · 100% of references live

Stannah · Mobility

Uplift plan: lead generation from Italy to Europe

International expansion with Meta Advertising: a targeted lead generation strategy to produce qualified contacts in European markets, in 6 months.

18.7MImpressions

770Leads generated

35%Leads converted

€56Cost per lead

Givi · Moto

Awareness and traffic on Google and YouTube in IT, FR and ES

International digital advertising on Google and YouTube to grow awareness and qualified traffic to the site in Italy, France and Spain.

2.6M+Total impressions

160KClicks to the site

3Markets covered

2Ad channels

LAS · B2B

Multichannel B2B lead generation on Google and LinkedIn

An ongoing B2B lead acquisition project on Google and LinkedIn for sales qualification.

76%Sales Qualified Lead

52%Leads converted into clients

12 monthsOptimisation horizon

2B2B channels

Results that speak of growth