Methodology
We build cross-channel solutions with a unique method that pairs the power of data with the depth of the humanities. Quantitative dashboards driven by AI and big data come together with the qualitative insight of semiotics andanthropology.
A quantitative approach with dashboards built on artificial intelligence and big data, to design cross-channel campaigns, track ROI and measure their commercial impact.
Semiotics studies how meaning is produced, and the relationship between what is present and what is absent. With a generative sociosemiotic approach we build messages that fit their socio-cultural context.
The anthropological approach opens up the imagination of the audience. Through netnography we observe online interactions, socio-cultural contexts, stories, emotions and the aspirations of consumers, so brands can help fulfil them.
The cross-channel flywheel
A cross-channel approach and a hybrid methodology converge into a roster of quantitative and qualitative tools that build solutions to grow market share and maximise the ratio between investment and sales.
The cross-channel mix
We combine reading the data with a deep understanding of people: that is how we turn study into strategy, and strategy into growth.
A 360° study of account, catalogue, competition and margin, powered by our proprietary big data.
Objectives, channels and budget in a clear, measurable cross-channel plan.
Campaigns, content and operations with XTOOL and dedicated teams.
Continuous optimisation, reporting and new growth levers across multiple markets.