Team
This is who we are and what we do, every day, to grow our clients' brands.
CEO & Chief Semiotician
Creator of XChannel's hybrid method, which brings big data together with the humanities to build cross-channel campaigns that work. He is involved in the work of both our offices, Milan and Barcelona. He founded XChannel in 2014, after leaving his role as Team Lead Italy at Google Ireland, in Dublin.
Head of Digital Marketing & eCommerce
Leads the whole Digital Marketing & eCommerce area, setting the strategic direction, the priorities and the standards by which brands grow in online commerce. From content to digital media through to the integration of channels, platforms and data, she brings vision and execution together: channel and budget development, media plans built around margin, commercial management of retailers and marketplaces, and advanced performance measurement. Master's degree in Turin, Master in Marketing at Bocconi and a Data Study course at SDA Bocconi.
AI & Data Team Lead
A degree in Management Engineering from the Politecnico di Milano, he joined as a Big Data Analyst working on reporting and study across Google, Amazon and Meta with the Monday Dashboards. Today he is AI & Data Team Lead: he brings AI into companies and builds proprietary tools that turn data into strategic value. He also leads the F&A department and strategic account management on Amazon.
Marketplace, Tool & Innovation Team Lead
A graduate of Bologna with a Master in Marketing and Communication, he is Marketplace, Tool & Innovation Team Lead. AI sits at the centre of his work: he has built several proprietary tools supporting both the company and its clients. He works on advertising campaigns and on the innovation tools behind the best rankings, with a strong specialism in marketplaces and Amazon in particular. Among his interests: cinema, the NBA and video games.
Campaign AI & Innovation
A degree in Economics with a Master in Marketing and Communication (Bocconi), she is Campaign AI & Innovation with particular strength in planning Programmatic, Google and Meta campaigns. Certified on the major platforms, she builds precise, results-driven strategies and actively explores AI tools to optimise campaigns, to the point of delivering AI training herself.
Business Developer
After a period of study abroad he took his first steps in digital marketing, then went deeper into sales with a course taught by Bocconi faculty. At XChannel he is Business Developer: he leads client acquisition, from spotting opportunities to building new commercial relationships, combining strategic vision with a talent for relationships to grow the portfolio.
Marketplace Strategist
A degree in Marketing with a Master in Marketing and Communication (Bocconi), she is a Marketplace Strategist specialising in eCommerce and marketplaces. She manages clients across owned sites and the main marketplaces covering the whole perimeter: assortment and retail, creative content and advertising campaigns. Her analytical mark turns data and performance into concrete insight aimed at sales growth.
Administration & Accounting
A degree in Business Economics with a specialism in Administration and Accounting, and solid experience in end to end treasury management. She oversees day to day financial processes, cash flow and bank reconciliation, and is the point of reference for relationships with credit institutions and for finding and managing public tenders. She ensures tax compliance and the financial stability of the company.
Head of Content, PR & Media
A degree in Public Relations and Corporate Communication (IULM) and a Master in Marketing and Communication (Bocconi). She joined XChannel as an Account Strategist and today is Head of Content, PR & Media: she coordinates social media marketing, influencer marketing, media planning and press office strategies, from setting objectives through to performance optimisation. She champions the integration of Artificial Intelligence, with a particular focus on the beauty sector.
Content & Partnership Team Lead
A degree in Modern Literature and in Philology, with a Master in publishing and an author for Divergenze Edizioni. She is Content & Partnership Team Lead and head of Prometeica, XChannel's publishing house: she develops editorial partnerships, coordinates editorial and advertising planning and looks after storytelling and podcasting, with a focus on the Italian and international Toys world.
Content, Talent & PR Lead
A degree in Philosophy (Cattolica) with a Master in publishing; after working as a press officer and social media manager she is Content, Talent & PR Lead. She handles social across the board, from strategy to creative, influencer marketing with a focus on TalentX (XChannel's proprietary roster), and PR and Press Office work for the company and its clients.
Content, Community & Partnership
A degree in Political Science (Bologna) and a Master in Publishing Professions (IULM), with an internship at HarperCollins Italia. At Prometeica she works on Content, Community & Partnership: she looks after content and social for children's books and develops national and international partnerships with brands and cultural institutions.
Content & AI Strategist
Content & AI Strategist with a background in Corporate Communication (IULM) and a Master in Marketing (Bocconi). She designs cross-channel social content strategies, translating business objectives and insight into performance-driven editorial ecosystems, and brings AI and generative tools into the whole process, from research to optimisation.
Account Strategist
A degree in Communication with a Master in Marketing (Bocconi), she is an Account Strategist focused on cross-channel strategies and on the creative and commercial management of digital projects. She works on social content, Meta advertising campaigns, community management and influencer marketing, and supports clients and prospects on business development too.
AI Content Engineer
After a path through fashion and a Master in Marketing and Communication (Bocconi), she is an AI Content Engineer: she conceives, develops and optimises content by combining artificial intelligence, creativity and the humanities. She designs cross-channel editorial strategies with a focus on beauty and supports new business activity.
AI Content Engineer
A degree in Communication, Media and Advertising and a Master in Publishing (IULM), she is an AI Content Engineer: she designs content architectures and editorial strategies at the intersection of creativity, technology and multimedia languages. At XChannel and Prometeica she brings GenAI into the ideation, production and optimisation of content.