Google AI Mode has arrived. How is your brand ranking?

Artificial intelligence has reached marketing with the launch of Google AI Mode in more than 40 new countries, Italy included. It is the evolution of search: from a model built on links to one built on answers.

From SEO to GEO: a shift in paradigm

Traditional SEO aimed to place sites at the top of the results. With AI Overview and AI Mode, Google changes the rules: users are no longer looking for links, but for complete, synthesised answers. Artificial intelligence reads content the way a real buyer persona would, with specific needs.

AI is no longer just an algorithm: it is a tool that interprets user intent in a personalised way.

How to win over AI: your new GEO strategy

1. Anticipate the conversation, not just the questions. Content has to answer complete information journeys, anticipating how the user's search will evolve.
2. Visual and multimodal content. High quality images with specific metadata, because AI Mode handles voice, photo and hybrid searches.
3. Quality, authority and reliability. Google favours content that is accurate, current and structured with the data AI systems need.

SEA and AI Mode: a future in motion

Search advertising is adapting too, thanks to Google's AI Max: the focus moves from keyword lists to creative assets (copy, images, video) that the algorithm can contextualise dynamically inside conversations.